Here is the best tips for Unsigned Artist Promotion In Nigeria
Independent music artiste opportunities than ever before to launch their career without the backing of the majors or a big budget. While we are seeing an ever-increasing number of unsigned artiste getting through away from their own, many promising new artistes out there just don’t have the idea where to begin or how to keep up a fruitful limited-time promotion.
Step by step instructions to PROMOTE YOUR MUSIC IN 2020
It should go without saying, but first and foremost, making incredible music should be your primary priority interest. You can follow this counsel exactly, yet if your track, EP, or Album isn’t elegantly composed, tight instrumentally, and expertly created, you’ll fall at the primary obstacle.
Well, that is off the beaten path, let’s look at the best ways to promote your music independently in the modern music landscape.
PLAY LIVE OFTEN & MAKE AN IMPACT
Upcoming artists often focus their promotional efforts heavily toward the digital space (which is understandable and should make up a major part of your promo campaigns). However, never underestimate the power of live performance.
Gigs and tours offer an invaluable way to connect with fans in a way you simply can’t do online. Get booked at nearby venues, play awesome sets for local music fans and you’ll quickly develop a strong, new fan base. But remember, you have to make them remember you, so be memorable.
Once you’ve built up a local following, you can head out on the road, taking on new music scenes city by city or even country by country. If this sounds too easy & simplified – that’s because it is. Touring and playing gigs night after night is hard work, but if you’ve got a killer live show, the rewards will speak for themselves.
DEVELOP AN ENGAGING SOCIAL PRESENCE
The promotional power of social media is no secret. Developing and maintaining a consistent, interesting, and engaging presence across Facebook, Twitter, Instagram, and even less obvious platforms like Snapchat, is essential. Also, try and keep your profile handles consistent to make things easier for people searching for you online.
There’s an insurmountable amount of advice out there on how to manage your social channels, and things are constantly changing across every platform. Look through some of these helpful resources for more info on how to run and make the most of your social media presence.
GET PLAYLISTED
You can’t afford to ignore streaming and playlisting. Playlists across Audiomack, Spotify, Apple Music, Deezer, and other platforms reach hundreds of millions of listeners across the globe, racking up millions of streams.
Getting your track into a popular playlist can help you rack up thousands of streams. That’s not only great awareness but also royalty earnings in your pocket.
While getting your music placed on curated playlists is great for awareness and credibility, being placed on algorithmic playlists like Discover Weekly can make a big difference to your stream count. So it’s worth pursuing all possibilities.
GET PRESS & BLOG COVERAGE
If your music featured by music publications, whether that’s mainstream mags or niche blogs and webzines, those placements can help build hype and give you the credentials to take your music career up a level.
Hiring a professional PR executive to handle your campaign is generally the best way to get great coverage. But this isn’t always affordable or possible for a new artist with a limited budget.
Do-it-yourself PR is an option for artists without a big enough budget. But it’s important to approach bloggers and journalists in the right way. Firstly, you’ll need to create an electronic press release. This should contain all the essential info about you & your music. The resources below offer advice for musicians who want to take PR into their own hands.
MUSIC VIDEOS
An exciting, interesting, and original music video has the potential to go viral online, even if the track isn’t a hit.
Don’t be afraid to think outside the box when it comes to creating a video for your latest release. Think about the kind of videos from acts like OK GO and Childish Gambino that have blown up thanks to online traction. They’ve had something unique and intriguing about them, whether that was a deeper underlying message or a quirky theme.
You might want to develop and a standard music video or live performance-based visuals – which is perfectly fine. But investing thought, time, and effort into your videos have the potential to reap huge rewards.
SURROUND YOURSELF WITH A STRONG TEAM
You might prefer the lone-wolf approach to promote your music, but there can be huge benefits to surrounding yourself with a great team of like-minded people. If you have a team of well-connected individuals who are passionate about your music all working in your interest, it stands to reason that your chances of success will increase.
If you can put together a team of friends who’ll help you free of charge, or for a cut of eventual earnings – great! But sometime, you’ll need to acquire the services of professionals to help give you the edge in the competitive music market. Whether that’s a PR person, a radio plugger, or promoter/booker, there’s nothing wrong with accepting help.
It’s also a good idea to get yourself a great manager. Again, make sure they’re passionate about your music and believe in you as an artist. A manager who’ll go above and beyond for you is worth their weight in gold.
KNOW YOUR AUDIENCE & FOCUS ON YOUR NICHE
Where and to whom you market your music can make all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing, and exploiting your musical niche is key to your promotional campaign.
It might sound obvious (and it should be) but if you’re a metal band, play metal venues, join a metal community and win metal fans. If you’re a rapper, find rap venues, join rap communities, and win rap fans. And so on.
But niches aren’t always defined by genre. If your music has more widespread appeal, start locally. People generally want to see an artist from their area succeed. Take advantage of this mentality and grow your fanbase close to home before expanding nationally or even globally.