This time they aren’t shading all banks together, they’ve gone for one in particular GTB!
Sterling bank famous to have started the bank wars that trended on Nigeria social media space some months ago has started again, and this time they’re going for no bank other than Guaranteed Trust Bank!
In a recent ad they released the caption reads ORNGE IS SO LAST SEASON. everywhere stew.
This was a subtle way to reference GTB whose base colour is orange. Some billboards were even placed directly in front of the Lagos Fashion week venue organized by GTB.. What could be worse than that!
It should be noted that they avoided spelling the Orange in full, intentionally omitting the A.
Here are images I could gather.